1. Tuesday, February 26, 2008

    sign of the times 

    when i first interviewed at the Times i wanted to make sure that they were truly committed to blogging. i was curious as to whether they believed (as I do) that blogging was a cornerstone of present (and future) online communications, and fit into the vision of the newspaper as a whole.

    when i met with my prospective boss, Meredith Artley, i asked her as respectfully as possible “has the sleeping giant really woken, or does it just have one eye open?”

    she said that the giant is awake and rubbing its eyes in regards to blogging.

    that made me happy and confident.

    if you drive around LA today you might see some electronic billboards advertising some of our blogs.

    i see it as the giant stretching and yawning.

    or maybe it’s putting on slippers.

    photo of an electronic billboard hyping L.A. Land, one of our fine blogs