i dont know who this alexi wasser person is

but I think American Apparel should hire her immediately.

they’re a freakin penny stock (arent we al these days) who has great display ads

and even better online ads, but for some reason the kids arent flocking to their stores as they did in olden times

then all of a sudden theres this alexi character who pretty much embodies that brand’s whole essense

and it appears that she makes her own video spots pretty well by herself (cough:low-overhead)

and suddenly you have an online viral sausage machine of hits.

except unlike the LonelyGirl15 malarkey, this is somewhat genuine.

as genuine as youre gonna get for 2011 at least.

a big sister who wears the clothes and speaks to a good chunk of the demo.

getter done dov