there are some institutions who still believe that to newspaper blog means to assign reporters to newspaper stories
and then have someone else publish their newspaper stories into a blog once it goes through the copy editors.
they also believe that in order to “feed the blog” they need to hire people other than their actual reporters to “blog” on the “blog”.
unfortunately this is 2013, almost 2014 and that is like hiring someone else to kiss your wife.
KISS YOUR OWN DAMN WIFE!
if you are lucky enough to have hundreds of reporters, aka writers, on your payroll, one way to STAY ALIVE online
is to OMG have all of those writers OMG write OMG everyday.
i’m not talking 30-inch masterpieces, im suggesting 3-4 paragraph blurbs. about things they know about, but will never newspaper about
things they experienced, like, oh i dont know, when a Laker/Clipper Kardasian caused a three-car accident and they were one of the cars.
or how about the record they heard or the movie they saw or the funny quote the mayor said to them in an elevator…
IT IS IMPOSSIBLE FOR ME TO BELIEVE THAT EVERY WORKING JOURNALIST DOESNT HAVE 3 GRAPHS A DAY
THAT THEY CAN POST ON A BLOG FOR THEIR NEWSPAPER.
sure there are some reporters who will resist this or flinch. “i’m working on an actual piece of journalism, boss”, they’ll say.
“im too busy for the !#@$ing blog,” they’ll argue.
and i’ll ask you, are you too busy to find a journalist who in 2013 understands that in order to compete with the web and tv
and radio and Gawker and Reddit and instagram and twitter and Deadspin and the pulitzer prize winning Huffington Post,
you must write every damn day?
are you too busy to either hire ambitious journalists who actually enjoy writing or manage the ones that you already have
and lead them out of the 20th century and into this brave new world where you bravely tell your reporters
that its time for them to write three graphs before noon, every day?
or are you not ready to enter the modern age either?
at some point something is going to give. and sooner is happening a lot more nowadays than later.
my crazy math says the building with 200 writers blogging at least once every day, is a good bet to beat the tar out of
the website with 5 kids blogging 8 times a day.
especially since the building of hundreds has better writers, actual sources, and an infrastructure of radness
WHOSE TIME HAS COME TO ACTUALLY RETURN TO SAID RADNESS.
but what the f do i know? i still subscribe to print, so maybe im sending the message that thats all i want.
therefore heres my message: OMG that is not all i want.
because i know that that will only lead to the certain death of my local paper.
who strangely is acting like it’s everybody else’s job than theirs to prevent that tragic fate.
the saving grace is this is ironically something
you can write your way out of.
how much do you love the thing you swear you love
and when will you do what you know it takes to rock