one of the smartest things about the new LA Times redesign is Sharelines.
most websites have one suggested twitter headline that’s usually a dull version of the original web hed
but one of the new duties (I imagine) for LAT web producers is to think of three alternative headlines that would work best on Twitter to encourage retweets and clickthrus.
these three on today’s story about recently booted always entertaining American Apparel CEO Dov Charney show how different suggested tweets would fit three different types of readers.
that last one tho: instant classic.