I’ve seen some of my journalist friends “sad” to hear that the terrible Los Angeles Register has stopped publishing its newspapers that nobody wanted and nobody asked for. I assume they’re “sad” because as journalists they would like more than just a few solvent newspapers to work for. But the truth is the LA Register was a horrible idea for journalism and a ridiculous business proposition.
Print journalism in 2014 is not a growth opportunity, especially for a new product. It’s like planting a seed in sand. But what’s worse: a RIGHT WING newspaper in LA in 2014 is even more foolish. Of all of the subsets of potential customers one could reach out to, that sliver of LA county is who you want to charge $1.75 a day to read your broadsheet?
How about this: how about find out what portion of LA is truly underserved by the Los Angeles Times and reach out to them. It sure as shit aint Santa Monica, Brentwood, Pacific Palisades, Westwood, DTLA and Pasadena: the same old beaten paths the LA Register attempted to cover.
I’ll give you a hint: the areas that are underserved and are not currently subscribing to the biggest paper west of the Mississip are probably brownskinned, democrats and/or bilingual. If your agenda is to push your political agenda north from Orange County via an OMG newspaper, you’re doomed and deserve your money to be taken away. If, however your agenda is to compete by providing news that the old DTLA paper doesn’t specialize in, your political agenda will probably have to take a back seat as you cover South LA, Inglewood, Highland Park, West Adams, East LA and all the other areas where working-class people live but who often don’t see their stories told in the media.
There are more than enough avenues in print and online to beat the GOP drum both locally and nationally. But strangely there are very few that tell the story of the majority of Los Angelenos, you know, those about women and “minorities”. If Mr. Kushner was truly interested in telling that story, in a bold way, his newspaper would still be in business.