people who ride in ubers are in a car for a good 15-30 minutes.
they’re technically savvy.
good chance theyve got some dispensable income
and, they have a smart phone in their hands
and nothing to do.
what if the ad on the back of the seat said something like
come to this website for a chance to win 2 free uber rides a week.
and then you sell whatever you wanna sell on that site.
or what if the ad on the back of the pack of gum you pay drivers to hand out
has a website, your website, on it and you’re giving away ipads to lucky winners
or better yet, something even cheaper than those these days,
60″ led tvs.
uber passengers are many brands absolute target audience
and uber cant tell drivers what they can or cannot have in their cars
because technically the drivers are not employees of uber.
brands never get direct access to the gatekeepers of their target.
have a code to enter the sweepstakes, that code of course is the drivers ID
and give the driver $20 for each person that signs up on your site.
best believe you’ll get some damn sign ups.