Who cares how much it costs.
Could it cost more than Jonah Goldberg?
Who better to get people to buy Sunday subscriptions?
Seriously name 5 people currently not in the Sunday LA Times weekly who would get over 10,000 people to start subscribing immediately.
Here’s my five
The aforementioned Bloom County
Matt Groening’s Life In Hell
And of those five only Bloom County is doing something weekly right now that would easily fit into the paper.