Tribune changes its name to tronc


as you know i grew up reading the Chicago Tribune

it’s a major reason i wanted to be a writer and go into journalism.

never did i think that i would ever become either of those things, but it happened.

during my time at the Tribune-owned LA Times i had lots of ideas.

most of them were rejected either directly or indirectly by “Chicago” aka Tribune.

little did i know that all i had to say was

yo, you should change the name of the company to tronc.

so the lesson i learned yesterday was

keep being creative, keep pitching ideas, shake off the rejections

one day they’ll say yes

tronc yeah they will