1. Friday, January 26, 2018

    dear tony, how would you market a microphone? 

    Hi Tony, 

    I appreciate your patience with me, but I really think you’d be a great podcaster. You seem to know everyone in LA, and our company would sponsor your show if you mentioned our microphones (which we would provide, gratis). 

    But since you repeatedly decline, can you help brainstorm with us? We are having difficulty branding our mics – and it’s a very competitive market that we are in.

    Regards,

    Mike

    whaddup, Mike,

    podcasting is fine, but i’m not sure it’s for me. when i was at KPCC, i saw how difficult audio editing is, and to, me, great podcasting involves great editing – but it also requires fantastic content. i think you are thinking too inside-the-box by focusing on podcasters. think bigger. think Chappelle.

    there are two places where lots of people see people rock the mic: musicians and comedians. bands have all these layers you have to deal with: the label, management, all of their existing sponsors, and who knows what else.

    but comedians — there may be an opening there. and for sure there’s no branding between them and their sole tool: the mic.

    here’s what i recommend. make a mic with a solid blue line that wraps around the shaft right under the meshy part (sorry I don’t know the terms). make another one with a red line.

    send the sketches of the blue mic to Comedy Central and the red one to Netflix. tell them the truth, that when people see a guy like Chappelle on youtube, there’s no way to know if he is doing something from a CC special or a Netflix special unless they’re super fans.

    BUT if people start seeing that blue line on a mic after a while they might start connecting the dots that “oh, that means Comedy Central”. likewise the red one would mean Netflix.

    then you put out ads that say something like, “there’s a fine line between clever and stupid” under all these pics of comedians holding your blue or red mics (depending on which company understands that you are ALSO helping them brand their network).

    yours in rock,

    tony