1. Thursday, August 8, 2019

    Today in Corporate Tweeting: SoulCycle 

    A pinned tweet is one that you want to stay up top so that every visitor sees it first when they click your username.

    A Ratio is when you get fewer likes than comments. This typically happens when the audience is ripping you a new one in disagreement with your tweet. 

    Therefore, should you pin a tweet you’re getting hammered on? Isn’t that defeating the purpose of your “nah bro, everything’s cool” message… because the Ratio is proving that everything is clearly not cool and you didn’t put out the fire – you enflamed it?

    The reason, by the way, that this tweet is getting demolished is bc it’s being accused as being untrue.

    The billionaire hosting the Trump2020 fundraiser is not a “a passive investor,” according to NYT columnist and CNBC Squawk Box co-host.

    If the gentleman is incorrect, set it straight in a new tweet and pin That.

    As the great Doc Searls said years ago in Cluetrain Manifesto, “markets are a conversation.” A pinned tweet acts like a mic drop – the end of a conversation. The ratio begs to differ. Soul Cycle should address the ratio, and clarify its clarification if it can.