the company bought 666 pairs of Nikes, added some words and colors to it
put a drop of human blood in the sole
and called it the Lil Nas X Satan Shoe.
Nike is suing, which I can’t understand, because you can bedazzle a pair of jeans and sell them on ebay
you can customize a Vette and sell it for more
why can’t you do that to a dumb pair of shoes?
this woman on Twitter broke the lawsuit down beautifully:
right out the gate–in literally the 1st sentence–nike characterizes the shoes as "materially altered to prominently feature a satanic theme."
this is key to rejecting a 1st sale defense, which protects ability to resell genuine branded goods but not "materially altered" ones.
— alexandra j. roberts (@lexlanham) March 29, 2021