in the world of youtube 3.3 million views on a video is a smashing success
and even though this one has that many, i still feel like it should have ten times as much
because not only is it an outrageously great tale
but it’s told well, unexpected things happen,
and it lets us peer into a world i, for one, never imagined existed.
ninja from die antwoord is a national treasure. when his group debuted in LA in 2010, even solid journalists like the LA Times’ Chris Lee wasn’t sure if it was a joke or not. turned out it was so seriously great it had no peers.
a couple years later Ninja’s video vision became fully realized in Baby’s On Fire and it catapulted their career
that video has over 220 million views.
which makes me wonder why the top video of Ninja talking about hanging out with Kanye West and Drake can only pull in a fraction of that.
is it appeal of Yo-Landi? is it that great beat? the funny narrative?
these are the things i think about sitting on my couch waiting to be called up to the pros: why are some great videos only worthy of 3 million views, and why do others get 222 million.
which always gets me back to the most pressing one:
How can MTV continue to avoid music videos when they perform sooooo well on YouTube. clearly there’s an audience. why not return to your roots?