busblog

nothing in here is true

  1. Monday, July 20, 2020

    dear people of a certain age 

    A year ago today I was super frustrated trying to get a job in Social Media. I had a pretty good track record. Just about every place I was allowed to be free saw a giant uptick in all of the metrics any boss cared about.

    But for some reason I couldn’t get a job interview to save my life.

    Was it because I was 2x the age of the others who were applying for the job?

    Were these hiring managers fearful that I would demand a giant salary? Were they nervous that I would quickly demand my boss’s job?

    One guy said, “Tony, hiring the Social Media Person is the one chance men have a great excuse to get a smoking hot recent college grad into the office. You lost them at Tony.”

    Could that be true? Who knows. But it was depressing.

    When did being experienced, thinking outside the box, using creativity, being courageous, and learning how to adjust in an ever-changing career raise so many red flags?

    And when will companies and organizations realize that giving the most junior staffers the biggest microphones is borderline crazy? And worse: sending out messages through social via a committee of senior managers with zero experience in social media almost always comes across as soulless and stale?Thus useless.

    Fortunately Sophia Kercher a fellow graduate of the Robyn Bell school of Fuck Yeah invited me to a Los Angeleno party at a former strip club where I was introduced to the incredible staff and publisher, and things so far have been a smashing success.

    Not only do I get to write what I want but I handle our Twitter and Facebook.

    Last week I posted something on Facebook that reached 8 million people,  tripled our followers, and boosted our newsletter subscribers.

    While at the Academy I increased followers by 4,000% but I only had 2 or 3 FB posts that did over 5 million. One was about Titanic, and one was the Genie Yr Free. I think the whole time I was there just two Oscar night items ever got 5 million reach and that was when Leo finally won and the final video of Moonlight winning.

    But we had the advantage of having 1-2 million followers at the Oscars.

    8 million reach from an audience of a couple thousand, during a pandemic when allegedly no one is in front of their computers like they typically are, is a damn miracle.

    Age means nothing in social media.

    I’ve seen high schoolers do incredible things and hopefully I’ve shown that 50somethings can still run circles around recent college grads with all of their theories.

    We should all be so lucky to be blessed with bosses who will allow us the freedom to succeed in bigger ways than we could ever imagine.

    I’m very grateful to Lauren, the publisher of Los Angeleno, for letting me do my thing when others wouldn’t even pick up the phone.