when i was in junior college selling televisions on commission they turned a hard job into a very hard job by making us sell extended warrantees on everything.
it was tough enough to get people to give you their money for a big box of electronics, but then you had to shake them down for even more money for a big box of air.
the best technique i learned was to make the warrantee part of the package. and you had to talk about it early and often as part of the pitch.
the worst thing you could do is pitch the item, demonstrate, close AND THEN start talking about the warrantee.
but thats exactly what MTV is doing when they pitch and sell reality tv and mindless candid camera shows
and then all of a sudden once a year try to get everyone to buy the idea that Music Videos is something of importance to the channel.
hell, pop culture isnt even of importance to the channel any more.
they dont have a news program on that station any more. they dont have a talk show. when do they ever really truly talk about all the stupid things of the day (kardashians, trump, taylor swift’s squad, hover boards, emojis): NEVER
but then every fall they coerce a handful of pop stars to show up at some stupid arena, round up some new talent, a couple of movie and tv stars, and pretend that MTV is still important?
basically ALL they’re selling at the VMAs is the warrantee. its vaporware. its bread and circus.
video of the year goes to who the fuck does it matter
at least this year mtv kept it somewhat real and gave away a majority of the awards during the pre-show when no one was watching and left the real show for what people nowadays care about: performances and entertainment.
if MTV wants the VMAs to be relevant again they’re going to have to make some serious changes.
firstly theyre gonna have to start showing some damn videos. which will be tough because MTV seems to fucking hate videos.
some people hate success, and MTV will do anything they can NOT to show the world images of Taylor Swift, Rihanna, Beyonce, Nikki Minaj, Selena Gomez and all the rest. which is insane because the kids love these people and are FORCED to go to youtube to watch them.
you’re telling me kids seriously would rather see these videos on their stupid tablets than on $400 50″ tvs?
how about this MTV: give away two tvs every day for a year if you want to start some hype. YOU CANT SPELL MTV WITHOUT TV, DUMMIES!
the next thing they gotta do is get a tv show. i couldnt stand TRL but it served a purpose: it helped establish the channel as the center of pop culture. are you telling me theres no value in that?
it doesnt need to cost a fortune. it doesnt need to be on the beach or in times square. just have cool kids talking to other cool kids about snapchat and minecraft and get out of your own way.
go back to the programming that made you great. so what that things changed so many years ago. theres no way it was worse than today. today the station is an absolute joke. it’s like what would have happened if Tipper Gore had taken it over.
Straight Outta Compton has been the #1 movie for the last three weeks. where is MTV jumping on that bandwagon? have they forgotten that the first time America ever saw Dre and Eazy and Ice Cube was on MTV? Express Yourself! Yo MTV Raps!
and now they’re not going to reap some of those rewards? WTF MTV?
the surprise musical guests of this years VMAs should have been N.W.A kicking off the whole damn thing. THEN people would have been talking about something more interesting than that fake beef between miley and nicki. shit, they could have done a live remote FROM compton if they gave a shit about ratings but they hate ratings
and ratings hate them now which is why theyre in the gutter.
start by playing kendrick lamar.
also if nicki minaj wants to fight Anybody, pick her up, carry her to said person, and let them brawl.